The "Loan-time Story" campaign created for Promise Hong Kong draws inspiration from two classic tales, "The Three Little Pigs" and "The Little Match Girl". These stories are used to illustrate how borrowing money from Promise is quick, accessible, and easy.
In the first story, inspired by "The Three Little Pigs", the main character needs to borrow money quickly to rebuild their home. Promise Hong Kong is portrayed as the solution to their problem, providing a fast and accessible loan that allows the character to rebuild their home and move forward with their life.
In the second story, inspired by "The Little Match Girl", the main character needs to borrow money to grow a business. Once again, Promise Hong Kong is depicted as the answer to their problem, offering an easy and straightforward loan that helps the character achieve their dreams.
Through these stories, Promise Hong Kong emphasizes the ease and convenience of their loan services, providing a solution for those in need of quick and accessible financial assistance. The campaign highlights Promise Hong Kong's commitment to providing a seamless borrowing experience, empowering individuals to achieve their goals and improve their lives.